: E-commerce Development

Developing a responsive e-commerce site in 2022

E-commerce site development is the need of the hour. Businesses need to interact with customers online to flourish in the best possible manner. Currently, the growth of the e-commerce industry is pretty fast

What is e-commerce development?

E-commerce is the buying and selling of goods through the internet. It is most often associated with physical products, but any online commercial transaction or service selling can be categorized under e-commerce. E-commerce development is selling goods and services online that have several requirements. Several factors must be considered in e-commerce development. It includes selecting a platform, developing a website and application, finalizing a design while also considering the sustainability and competitors, etc. These are all a part of e-commerce development.

Tips and tricks for developing a responsive e-commerce site in 2022

Here are a few things necessary to develop a secure and interactive website for e-commerce.

How to develop a secure e-commerce website?

Security is very necessary from the customer’s perspective. The website should complete all the security measurement requirements so customers can buy and avail of services without worrying. Moreover, for new businesses, it’s very important and at the same time difficult to build trust among customers. The personal data and payment info of the users should stay safe. There are a few ways to develop trust between the users and the site. They are:

  • FAQs portion. (keyword-based)
  • Adding information and pictures of people involved in the business.
  • The comment section for customer reviews.
  • A section that states all the policies of the site.
  • Use of simple language that is grammatically correct.
  • Utilizing a secure server.
  • Detailing must be given attention. It will help to avoid mistakes, broken links, and other errors.
  • A query section can also be added. Moreover, the response should also be quick and helpful.
  • The website should be regularly updated.

What are the Tips for UI design?

There are a few UI design tips that will help increase sales if the website follows. They include:

  • The standard brand guidelines must be followed to develop a strong brand-customer relationship.
  • The content must be solid. The page should not contain a lot of white spaces.
  • Color contrast, text style, and display themes should be kept uniform so that the text is properly visible and the website looks attractive.
  • Use easily identifiable symbols or icons.
  • Pop-up windows should be avoided because they often irritate the users.

How to develop a Smooth and responsive site?

For a smooth and responsive site, easy navigation is the major factor that needs consideration. It can be achieved by adding some features. They include:

  • Categorizing the product for customers to access and find what they want easily.
  • Search bar for items that the users are unable to find.
  • Filter options. For instance, filter by price, size, style, or another category.
  • A separate category for deals or sales.
  • Add up voice search option also.
  • User-generated content needs to be featured.

How to design different pages effectively?

Some features and options can be added to the shopping cart, the product, and the checkout page for better responsiveness and more sales.

For the product page

  • Add images of top-of-the-line products.
  • Proper details must be given with the product.
  • Use strategies that can psychologically provoke users to buy a product. For instance, add time or no. of products left in the stock.
  • Showcase related products.

For shopping cart

  • Use a vibrant color for the “checkout” button. It must be vibrant and large.
  • Use an appropriate pop-up bar when an item is successfully added to the cart.
  • Utilize a mini cart widget. This way, users can stay at the browsing page, increasing sales.
  • The important product details must be presented along with the product in the cart, too, so that the user is well-aware of what they are buying.
  • There should be no hidden charges.
  • The cart must have an option for editing.

For checkout page

  • Add payment options for the user.
  • Keep the section simpler i-e there should be lesser data input for the customer.
  • Registering on the site should be kept optional.
  • Track bar can be added, presenting the number of steps left in the checkout process.
  • Build it smartly to offer all the features to the customers so the passive ones can also become paying ones.

What are E-commerce sales strategies?

These steps are a part of the e-commerce sales process. Following an e-commerce sales strategy can result in greater sales. The tips mentioned above are categorized as an e-commerce sales strategy. Other strategies include following SEO fundamentals to rank the website as the top site on google search. Moreover, the different pages’ optimization above also enhances the e-commerce sales process. Moreover, add a marketing blog to the site.

Similarly, customer lifetime value calculation also aids in effective marketing ROI. Other strategies include influence marketing which is also helpful. The most important is social media marketing. It helps increase sales and results in an interactive and authentic website. This way, the user’s trust is also built. Hence, these strategies are all a part of the e-commerce sales process.

E-commerce sales strategy
E-commerce sales strategy

Steps for e-commerce site development

Building a responsive e-commerce site is a complex task. The requirements are kept in mind, to begin with, the planning, followed by testing and deployment, while the major and final step is continuously maintaining the websites. All the steps are elaborated in this section hereunder:

  1. Step 1: The E-commerce development process’ crucial step is determining the requirements. This step is also termed requirement analysis. Firstly, the requirements of people are taken into consideration. They are then analyzed, and if they consist of conflicts, it is resolved. These needs are then documented. It is a success-determining step and is a teamwork-based procedure. Several skills and expertise of members from different departments aid in completing the requirement analysis process. At the same time, the company will also analyze its position, whether its time, cost, or benefit. Once all this data is gathered, further steps become easier.
  2. Step 2: The next step comprises selecting a platform for building a responsive site for e-commerce. There are various platforms in the market. As per the requirements and objectives of the team, the pros and cons of platforms are studied. The most appropriate platform is then selected for the process of e-commerce development. Magento, Drupal, SharePoint storefront, etc., are some examples.
  3. Step 3: The third step is frontend development. It focuses on developing a responsive and secure site for the users by adding several features. The step focuses on designing the website in the best possible way to result in the best user experience, which is the major factor in determining success.
  4. Step 4: After front-end development, it’s time for backend development. Usually, it is advised to avoid open-source platforms. If platforms that are not open source are used, one can create an innovative website for e-commerce because they provide freedom of customization. This freedom, combined with tools and skilled developers, results in a perfect and successful site for e-commerce.
  5. Step 5: Also, the requirements pave the way for selecting a backend language for creating the site. JAVA, SQL, PHP, Ruby, etc., are some of the types of backend languages used for e-commerce site development.

What are the e-commerce development services offered by Estop Solutions?

Estop solution, a digital platform based in Lahore, offers e-commerce development services and management services. While keeping in mind the requirements of the field, the skilled team is focused on providing the best services in the town. They include E-Commerce development and management, Shopify development and management, and e-commerce mobile application development services. These services are best because they follow the proper steps in the process. The e-commerce development process of Estop Solutions is based on figuring out requirements, developing solutions for the needs, and then enhancing the solution with further requirements.


The above blog is a go-to guide for developing the best and most responsive e-commerce site in 2022. It also explains what e-commerce development is, along with the step-wise process guide.

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